Rotary Club guiding principles include the Four-Way Test (Truth, Fairness, Goodwill and Friendship) Other principals involve Rotary's commitment to Service Above Self, which is channeled through Five Avenues of Service. (Club, Vocational, Community, International and New Generations.)
This “Avenue” promotes the development of acquaintance as an opportunity for service. It involves the activities necessary to make the Club function successfully and achieve its goals.
This area represents the opportunity that each Rotarian has to represent the dignity and utility of one’s vocation as an opportunity to serve society. Rotarians promote and foster high ethical standards in business and professions and promote the recognition of the worthiness of all useful occupations.
This “Avenue” relates to the activities that Rotarians undertake to improve the quality of life in their community. Particular emphasis is given to helping children, needy families, the aged, the handicapped, and those most in need of assistance. Rotarians strive to promote the ideal of service in their personal, business, and community lives.
In this area, Rotarians strive for the advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service. International Service Projects are designed to meet the humanitarian needs of people in many lands, with particular emphasis on the most underprivileged children and families in developing countries.
New Generation Service works to engage youth and young adults in leaderships roles.
Information on this page came from the following sources:
The Object of Rotary page on theRotary International web site
The ABCs of Rotary by Clifford L. Dochterman, published by Rotary International.